The new Danesi coffee locations make the most of an idea of independence from the great
distribution which characterizes the global market business.
The current generation
has established an innovative process which has given life to two architectural solutions:
-
“danesi coffee house” (dch), is a real tasting place to experience the original Italian
espresso and distribute new “coffee culture” products;
each one is located in large city centres. -
“danesi small architectural object” (dsao), is a small coffee corner, conceived as
independent platforms, ready to be located inside malls, airports,
railway stations and trade shows.
These two ideologies endorse the fusion of the architectural and design experimentation,
combined with the quality consolidation of Danesi business and products.